Eli Peters

Digital Product Designer, specializing in outstanding user experiences.

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About Me

Hello, I'm Eli Peters, a digital product designer currently based in downtown Toronto.

My passion lies in creating outstanding user experiences. I achieve that with a user-centred approach, content-driven design, and a strong understanding of branding. My left-brain methodology is writing robust code that is elegant, clean, efficient, and scalable. My right-brain philosophy is providing beautiful, clear, and intuitive solutions to my clients.

When I’m not designing, I travel to places I’ve never visited at least once a year, play guitar in a metal band, lift heavy weights at the gym, and spend time camping in the wilderness with friends.

Skill set


  • Responsive + mobile-first design
  • Front-end development
  • Rapid prototyping
  • Usability + accessibility
  • HTML + CSS
  • JavaScript + jQuery
  • Bootstrap / Foundation
  • WordPress / Drupal
  • Gulp + Git

Work

Over the years I have had the pleasure of working with clients in industries such banking, insurance, telecommunications, energy, as well as various government levels. Some work is for internal client use only, and thus protected by confidentiality agreements. Here are some organizations I have collaborated with in the past:

  • Bell Mobility
  • CI Investments
  • Enbridge Oil & Gas
  • IBM Canada
  • Manulife Financial
  • Ontario Ministry of Community and Social Services
  • RBC Royal Bank
  • Scotiabank
  • Sheridan College
  • Symcor
  • TELUS
  • The Source
  • T-Mobile
  • Uline Shipping Supplies

Below are samples of my most recent work which is available to the public. These are some of my favourite projects I have done in the past few months. Good designers will agree that if you are not absolutely embarassed by your previous work, you are not evolving. This living portfolio is an example of my growth:

Assante Wealth Management
Assante Wealth Management

Roles & Responsibilities

Designer / Front-end Developer

Scope

Responsive site / Geolocation App

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assante.com

The idea behind assante.com was to completely revamp the site from the ground up. Built over ten years ago, the site was in dire need of a modern design, while still keeping in mind the target demographic. Together with two other designers, I started with a proof of concept that built the foundation for our minimal viable product.

A great deal of attention was paid to content to make sure the design wasn’t simply driven by visuals.

Collaboration within a cross-functional team paired with an an agile approach produced a successful delivery of the project.

Partners Health Alliance
Partners Health Alliance

Partners Health Alliance is a clinically integrated network that enables physician practices to collaborate on better and more coordinated patient care while managing costs.

Because of the complexity of the American health care system, there were significant roadblocks and lessons learned on this project. From thoroughly understanding operations and gathering business requirements to ideating a pristine content-driven site, the design and development journey was ultimately a success.

Roles & responsibilities

Principal Designer / Front-end Developer

Scope

Responsive Site

Visit site

partnershealthalliance.org

OSC LaunchPad Ontario Securities Commission
OSC LaunchPad

Roles & Responsibilities

Lead Designer / UX Consultant

Scope

Responsive site

Visit site

osc.gov.on.ca/en/osclaunchpad.htm

OSC Launchpad is a new initiative to engage the FinTech community and provide support to launch innovative new financial products and services within Ontario’s regulatory framework.

The challenge was to produce an information portal that is professional and modern to reflect the nature of this growing industry. Animated elements were added to the site provide a dynamic feel and humanize the content.

CI TREP
CI Investments Tax, Retirement, and Estate Planning

Existing as a mini-site under the CI Investments umbrella, CI TREP was an exceptionally challenging project due to implementation of a new CMS (Drupal). Now a live site, it has been celebrated as a well-organized portal that has added tremendous value to the CI brand.

Roles & responsibilities

Designer / Front-end Developer

Scope

Responsive Site / CMS Configuration

Visit site

trep.ci.com

CI Investments Preferred Pricing
OSC LaunchPad

Roles & Responsibilities

Designer / Front-End Developer

Scope

Responsive site

Visit site

ci.com/preferredpricing

CI Preferred Pricing is a new initiative by CI Investments to ensure that clients automatically receive preferred pricing on investments upon reaching certain thresholds.

Tasked with producing an informative portal to educated investors, I designed and developed this mini-site while collaborating with numerous stakeholders to provide a seamless transition experience for our users.